HEIDI KLUM - FALL/WINTER 2025
Fashion is always an expression of personality and uniqueness – and it is precisely these values that the new AIGNER Global Testimonial Heidi Klum stands for. She is much more than a supermodel, she is a real world star. As a multi-talented businesswoman, Heidi Klum captivates everyone with her charm, energy and infectious joie de vivre.
Her style is self-confident, powerful and individual. Her looks are not about following a trend, but about living her own style. With the looks in the new Fall/Winter 2025 campaign, she shows exactly that: she has selected her personal favourite styles from the collection and presents them with a unique, self-confident twist. ‘ We had an incredible amount of fun with the AIGNER team - Sibylle and Christian. The entire campaign was shot by Rankin, and I have the feeling that this is the beginning of a long collaboration,’ says Heidi Klum, describing the campaign shoot in Los Angeles.
The result is six looks with bags that will be available for a whole year from July 2025. No collection should be without the CYBILL bag – a true AIGNER classic, which is shown by Heidi in the colours black, burgundy and cognac in various sizes with an elegant leather trench coat in dark red, which is also part of the collection. Her personal favourite bag from the collection is the CARRÉ SOFT Bag in cognac: ‘It‘s made of particularly soft leather and the braided handle is a beautiful detail. I now have it in several sizes myself – the large version for travelling and the small one for everyday use.’
Heidi Klum shows her individual, sometimes extroverted st yle in a dark red coat, combined with the FARAH Bag in burgundy. She combines playful charms and bandanas with the new bucket version of the MIRANDA Bag, which she wears with an oversized bouclé jacket with leather details and matching mini skirt with leather fringes – a look as versatile and rich in detail as its wearer.
The designs in this collection are like Heidi Klum – varied, authentic and powerful. They are designed to put your own personality centre stage. Christian Alexander Beck, Creative Director of AIGNER, describes Heidi as follows: ‘She inspires me a lot: she is so self-confident, strong and charismatic. She walks into a room and all eyes are on her. She also stands for a type of woman who doesn‘t let herself be bent and just does her thing, regardless of what others might think. I think we should all be a bit more ‘Heidi’!’ With his new collection, he encourages all women to be who they are, to live all their facets and to celebrate their own style.
