MIRROR - Spring/Summer 2025
Picturesquely situated on the Tuscan coast between the sea and the Apuan Alps – the Augustus Hotel & Resort in Forte dei Marmi is a place of longing for the international jet set and the backdrop for AIGNER‘s new Spring/Summer 2025 campaign. The property, surrounded by the lush greenery of palm ferns, hydrangea bushes and pine trees, radiates sophistication and the Italian flair of the 1950s. The internationally renowned fashion photographer Andreas Ortner captures this special feeling in his pictures.
On the terrace of Villa Pesenti, the heart of the hotel, the model presents the AIGNER icon CYBILL in nostalgic Burgundy with a matching leather dress and blazer. The STAFFA bag Piastrina is combined with a black chiffon dress and elegant AIGNER platform heels. The new DELIA bag in Pistachio Green is staged in the midst of ferns and lush green nature in the hotel‘s park, a summery look that blends harmoniously into the surroundings in terms of colour.
The exclusive beach club of the luxury hotel with its private beach and pool is another backdrop for the shoot: in the background, the atmospheric whitewashed changing rooms and the long pool, in the foreground the two models in wicker chairs, presenting the ZITA bags in elegant cream-coloured ensembles. The FARAH bag is staged in the same setting, combined with an AIGNER silk scarf artfully knotted to a blouse and beige woollen trousers. The CYBILL bag in bold Aquamarine Blue, adorned with lots of playful pendants and a bandana, is styled in an understatedly elegant way with a bustier dress and short-sleeved blouse.
On the sophisticated daybeds on the beach, the models present the JOAN bag in Macadamia White and Dark Cognac, an elegant shopper with iconic bridle details. The new highlight bag MIRANDA in Cognac is shown in the same setting. A dress made of white lace, playful lacing and floral details in combination with the DELIA bag gives the beach backdrop a romantic, wistful touch. In front of a dramatic sunset, the model poses in a black chiffon dress with ruffle details and the STAFFA bag Piastrina.
With the new Spring/Summer 2025 campaign, AIGNER invites you to immerse yourself in the timeless elegance and summery lightness of the Tuscan coast. Every bag, every detail tells of a sense of style that outlasts trends and captivates the senses. The harmonious fusion of fashion, nature and luxury makes the new collection a tribute to the Italian attitude to life and love of detail.
