STREETS OF AIGNER IN MILAN

Picturesquely situated on the Tuscan coast between the sea and the Apuan Alps – the Augustus Hotel & Resort in Forte dei Marmi is a place of longing for the international jet set and the backdrop for AIGNER‘s new Spring/Summer 2025 campaign.

Traditional craftsmanship and elegant tailoring are the inspiration for the new Fall/Winter 2024 collection “The Cut“. At the same time, the current challenges in the world mean a turning point that affects all areas of life. The need for consistency is paramount.

AIGNER‘s new Spring/Summer 2024 campaign, shot by world-renowned fashion photographer Giampaolo Sgura, was created in this beautiful setting.

The renowned art photographer Elizaveta Porodina takes us to other worlds with her images. Guided by emotion and an extraordinary sense of aesthetics, she uses different light and colour compositions to set the scene for the new Fall/Winter 2023 collection “The 5th Element“.

The new Spring/Summer 2023 collection “Panta Rhei“ also unites different design trends, combines the old with the new and celebrates a harmonious togetherness in which there are no limits to the imagination and everything is in flow. The campaign shines in bright white for the spring/summer season. The focus is on Georgia May Jagger and the AIGNER creations, which were captured lively, modern and varied in images and film. The campaign was again photographed by internationally renowned photographer Liz Collins at Big Sky Studios in London.